User Generated Content Policy

As a company engaged in the fight against harmful drinking, we will immediately remove any posts that:

  • Encourage or condone illegal, irresponsible or immoderate consumption.
  • Glorify the alcohol strength or intoxicating effect of a drink.
  • Present abstinence or moderation in any negative way.
  • Show people who appear to be drunk or in any way imply that drunkenness is acceptable.
  • Feature any people who are or appear to be under the legal drinking or purchasing age.
  • Associate a drink with performance, sexual or social success.
  • Suggest any association with violent, aggressive, dangerous or anti-social behavior.

Any user generated content will be reviewed and non-compliant or inappropriate content will be removed within 72 hours.