Since his rise to fame in the late 60s and early 70s, Carlos Santana has established himself as a true musical legend and pioneer. He’s won 10 Grammys, three Latin Grammys, sold more than 100 million albums, and inspired generations of musicians.
As it turns out, he’s also inspired some remarkable sparkling wines through a longstanding collaboration with Mumm Napa that, in many ways, is a true California story. It began with a chance encounter and casual conversation at a yoga class, of all places, and led to an invitation for Santana to visit Mumm Napa.
Though the staff had been warned that Santana might only be available for 20 minutes, he stayed for hours, enjoying lunch and tastings, sharing stories with the team, even playing air guitar in the office of Head Winemaker Ludovic Dervin. A truly unique collaboration was born.
“It is always a pleasure working with Carlos to make a wine because like music, wine can also really be about personal expression,” notes Ludo.
The collaboration with Santana is not a typical celebrity endorsement. It’s about creativity and passion. Santana is particular about partnerships, favoring those where he feels a genuine sense of connection, and the opportunity to work together to create something unique and special. It’s an ideal fit for Mumm Napa, since Santana’s style and his music celebrate life every day––a spirit we take to heart at Mumm Napa in all that we do.
“Mumm Napa represents the best of Napa Valley and shares a commitment to excellence,” says Santana.
Best of all, a portion of the proceeds from each purchase of Santana by Mumm Napa is donated to his Milagro Foundation, which supports education, health, and the arts for children worldwide. (Milagro means “miracle” in Spanish.)
“There is no greater reward than working from your heart, and making a difference in the world,” he says.
To see (and savor) the results of this remarkable partnership, you’ll find Mumm Napa’s selection of bold, limited-release Santana series wines in our store. And be sure to check out the inspired work of the Milagro Foundation.